Abhishek Thakur
Digital Out of Home Advertising: Everything you need to know
What is Digital Out of Home Advertising? Digital Out of Home advertising resulted from the much-needed evolution in the Out of Home...
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Abhishek Thakur
- Nov 23, 2021
- 3 min
Audience measurement — How the game-changer for OOH is shaping up to be.
As the global advertising landscape reshapes under the programmatic media allocation, the role of data has seen a continuous rise....
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Abhishek Thakur
- Feb 17, 2021
- 2 min
A new radical shift in the world of OOH — Residential Screens
The post-COVID Out of Home advertising industry needs some radical rethinking having been exposed of many shortcomings. Innovation...
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Abhishek Thakur
- May 18, 2020
- 5 min
5 ways to make your DOOH/OOH ads standout
The world of advertisement and communication is so vast and omnipresent that sometimes it becomes really hard to make your voice heard...
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