Abhishek ThakurNov 23, 20213 minAudience measurement — How the game-changer for OOH is shaping up to be.As the global advertising landscape reshapes under the programmatic media allocation, the role of data has seen a continuous rise....
Abhishek ThakurMay 18, 20205 min5 ways to make your DOOH/OOH ads standoutThe world of advertisement and communication is so vast and omnipresent that sometimes it becomes really hard to make your voice heard...