19-05-2020

5 things you can do to make your outdoor ads standout

1741 min read

5 things you can do to make your outdoor ads stand out

The world of advertisement and communication is so vast and omnipresent that sometimes it becomes really hard to make your voice heard amongst all the clutter. Billions of dollars are spent every year in communication with one’s audience and making the presence felt. Yet despite all these efforts and leaps of innovation in the world of communication, things often go wrong. Many brands and ad firms often miss out on really basic to-do's and know how’s. Here are 5 things you can do to make your outdoor ads stand out!

1.Be Relatable

In advertising industry, knowing your audience is more than winning half the battle. Brands are increasingly shifting from conventional ad copies to texts that their audience can best relate to. Niche – hyperlocal targeting is the way forward as illustrated by multiple brands and ad agencies. Relatable ads do a better job than traditional advertisements in every possible aspect as best illustrated with the examples below:

  • Spotify- Hearing you!

This digital music and podcast streaming service was quite successful in creating advertisements that resonated with people. Spotify had the right content for the right place and for the right demographic which lead to creating out of home ads that spoke to its millennial audience.

spotify.....jpg

Source :https://www.smartinsights.com/traffic-building-strategy/campaign-of-the-week-how-spotify-showed-the-power-of-data-analytics-in-their-marketing-campaign/

  • The Grinch(2018) - Speaking to you!

The Hollywood movie ‘Grinch’ was advertised in cities like New York and Los Angeles. The advertisers focused on hyperlocal messaging and connecting with the way people react to the things in their day-to-day life. They used these to advertise by taking their main character, Grinch, known for being mean and sarcastic.