Safety concerns in OOH advertising

2 min read

Whatsapp image 2019 08 27 at 1.27.08 pm

Outdoor advertising has been one of the most used forms of advertising, a medium that was used to deliver information in a unique way. Over the years, the count of billboards has increased in leaps and bounds, and have become one of the major ways to advertise a product and a brand.


Billboards are mounted in different sizes, the most common size of a billboard is big and gigantic. They require a lot of space to be mounted and many trees have been cut down in the past and are continuing up until today to make a billboard visible. Billboards are made out of plastic and cannot be disposed off safely. The increase in global warming and plastic consumption adds on to being unsafe for the environment.

Road safety

Most billboards are either on the right or left that makes a commuter take their eyes off the road to read it, causing a safety hazard to the commuters. Billboards that are in the front are a lot safer for commuters but, they are less in number. Taxi top advertising falls under a safer alternative for advertising since the taxi top display is mounted on top of the taxi, the LED screen is in front of the commuter. The focus of the commuter remains on the road making it a safe way to advertise. Cabs are the most prominent vehicles on the road nowadays, with the taxi toppers mounted on them, the scope for an advertisement to reach the audience on an average is higher than the reach it would get from a traditional medium.


Digital taxi toppers are an eco-friendly, safe and less distraction-causing medium to advertise. With companies like AdOnMo partnering with the government to make it a safe medium for the commuters without causing any distraction to them, by meeting the required safety standards of lighting for the LED screens mounted on cabs.

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The potential for digital taxi top advertising is immense, especially in metropolitan cities due to cabs becoming a part of a commuter's daily routine. This comes as the best-suited medium to replace the traditional medium of advertising, which causes a distraction to the commuter while driving.